Lunatic Fringe by The Boys

About

We don't do standard.

Where two worlds meet.

Lunatic Fringe by The Boys marks a new chapter in Dubai's hair and beauty landscape — bringing together two distinct identities into one refined destination.

The Boys introduces a modern approach to hair: precision-led, fashion-informed, and inspired by the language of tailoring — where structure, silhouette and detail define the outcome.

Lunatic Fringe, known for its award-winning beauty services and iconic interiors, brings a legacy of elevated experience — rooted in spaces that feel both intimate and intentional.

Together, they create something new. A destination where fashion-led hair, precision beauty and understated exclusivity exist side by side — designed for those who value detail, atmosphere and individuality.

The Future of the Brand

Philosophy
01

Hair as
identity.

Cut, colour and attitude — built entirely around you. Not around what's trending.

02

Not built on
trends.

Built on instinct, experience and a clear point of view. The kind that doesn't need validation.

03

Clean and
undone.

Structured, but never stiff. Considered, but never overworked. Always deliberate.


No copy-paste hair.
No rushed decisions.

Precision Cutting

Fashion-informed technique inspired by tailoring. Every cut is considered, never rushed.

Directional Colour

Colour work built around your instinct and lifestyle — not the season's trending shade.

Personalised Service

You leave feeling like a sharper version of yourself. That's the only benchmark that matters.

Le Royal Meridien,
Dubai Marina.

Al Mamsha St, Marsa Dubai. A minimal, clean studio that functions more like a creative space than a traditional salon.

Book an Appointment
Lunatic Fringe — Dubai Marina